By building in permissiveness and user-personality, we enabled people to take our brand farther that we ever could have pushed it on our own. Around the same time that we were creating our style guide, a few GitHubbers were contemplating projects that would make the Octocat speak to users or direct them in tutorials. There was no real connection between the ideas, and no reason for the Octocat to be anything other than the punchline of a startup joke. The stickers were so popular that no supply of stickers would last more than a few minutes in our booth before being completely depleted. As the list of characters grew, I began to desire a public place to post my work.
|License:||For Personal Use Only|
|iPhone 5, 5S resolutions||640×1136|
|iPhone 6, 6S resolutions||750×1334|
|iPhone 7, 7 Plus, 8, 8 Plus resolutions||1080×1920|
|Android Mobiles HD resolutions||360×640, 540×960, 720×1280|
|Android Mobiles Full HD resolutions||1080×1920|
|Mobiles HD resolutions||480×800, 768×1280|
|Mobiles QHD, iPhone X resolutions||1440×2560|
|HD resolutions||1280×720, 1366×768, 1600×900, 1920×1080, 2560×1440, Original|
Mingled in with the details like ensuring that the shape of her ears remain intact and the suction cups on her tentacles be visible, we began to elaborate on the character behind the tentacles. At the top of our list was a vinyl figurine.
Octocat – Wikipedia
Our animation team produced two traditional animations that were featured in our biggest launches. Looking back, Mona Lisa Octocat became such a popular brand component because of the value people gave her as an extension of themselves.
On the production side, I worked with our artists to change the process for choosing which illustrations to create. We began to produce stickers, hundreds of each illustration, to hand out at conferences. No one at the company identified as an illustrator, so they brought me in for a small project: Inwhen I became creative director, I was determined to bring life to the GitHub brand by making animation a key part of it. Any GitHub user myself included will tell you that they self-identify as a nerd.
We also began to prioritize more broadly relatable, every-person characters that represented different genders, cultures, occupations, and interests. So Monalisa grew legs and became Mrs. Origin story In the early days of GitHub—before I was hired—the company founders sought to design a fun error page for the site, as was the style at the time.
As the list of characters grew, I began to desire a public place to post my work. I designed octocats for our support page, for our on-premises product installer, in the likeness of GitHubbers, and made a few requested by users. When referring to the canonical Octocat, the word is capitalized.
Any time the Octocat uses an item to solve a problem, the item is a goldenrod color, a reference to Hubot.
As our artist, Tony Jaramillo, began to plan the figurine githu, we had to finally choose a side. So much of trademark law, based on tight-fisted intellectual property protection and control, ruins creative work with fine print, confusing legalese, and protection symbols.
By building in permissiveness and user-personality, we enabled people to take our brand farther that we ever could have pushed it on our own.
While it was certainly easy to see that the Octocat would make good merchandise, it was impossible to octoact the GitHub fans demanding that we create and sell items in our shop. The Octocat represents the makers, the hackers, the unbreakable spirit of scrappy software developers.
The Octocat—a nerdy household name
The vinyl figurine was one of my favorite pieces of merchandise, however it was hardly the only one. Having found this quality to be detrimental to the likability of other mascots, notably Clippy, I modified our guidelines to require that the Octocat must never speak, instead showing emotion through context, action, and expression.
Each image generally took 6—12 hours of work, depending on the amount of detail. The internal reception to my first few illustrations was strong enough githuh I began to explore a multitude of pop culture references, holidays, and even a couple new characters.
The stickers were so popular that no supply of stickers would last more than a few minutes in our octoact before being completely depleted.
The Saritocat, by Joao Ribeiro. Monalisa and her owner went to the beach. Back then, GitHub employees would often travel to conferences around the world to lctocat talks about our product. In the clamor for stickers and new designs, I noticed that people began to gravitate toward specific illustrations.
The Octocat—a nerdy household name
Much to my satisfaction, it out-sold hithub other merchandise up to that point, becoming one of the highest income generators for the shop. The launch of the Octodex set the Octocat brand in motion.
GitHub users set octocats as their avatars and a few created versions of their own. To add more would be something inauthentic and less recognizable.
Most importantly for us, they began to demand stickers of their favorite characters. She is a universally likable any-person in whom people who use GitHub can see themselves.
Most octocats stand over a shadow or ground texture that is shaped similarly to the puddle in the original illustration.