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1st May 2009 - Australian Angel Investment Backs the Future of Interactive Music Learning and Entertainment

 
An Australian first co-investment deal between state-based Angel Investment groups Melbourne Angels, SA Angels Inc, and Gold Coast Angels have placed an investment into privately owned Adelaide based business StarPlayit Pty Ltd.

StarPlayit were introduced to the Melbourne Angels group in late 2008.  Melbourne Angels identified immense potential value in the technology presented and structured a deal with the company involving the SA Angels Inc and Gold Coast Angels as the deal progressed. Angel groups typically inject both capital and expertise into a company to help it achieve its potential.

Deal lead for Melbourne Angels, Danny Davis who has taken up a role as VP Strategy and Business Development for StarPlayit as a part of the investment arrangements said, “This is one of most exciting opportunities Melbourne Angels have seen during the year.  It was pleasing to be able to organise co-investment between state-based angel groups as a flow on from the Australian Association Of Angel Investors (AAAI) national conference in February. This deal is good for Australian industry and good for the growing angel investment sector.”

SA Angels, Alan Noble commented, "It has been a great opportunity for angel groups to work in collaboration to co-invest, and demonstrates SA Angels intent to invest in early stage opportunities."  

StarPlayit’s CEO, David Evans said, “We're thrilled to have completed this round of angel investment. The national investor syndicate brings the capital, networks and professional resources we need to assist our growth.  The raise has also allowed us to leverage R&D funding from the SA Government’s Tomorrow IP fund, and Digital Media Prototype development funding from Film Victoria, putting us in a strong position to achieve the next stage of the company's strategic development.”

David Evans has been a participant in the Venture Capital SA equity ready program and the Centre for Innovation’s Growing Global Business program. This is the first investment for SA Angels.


      About StarPlayit             .        
StarPlayit is a privately held Australian company delivering platforms for online musical performance and participation. StarPlayit's multi-award winning, patent pending technology provides its products with the ability to listen to a musical performance, on a real analogue instrument, and make real time judgments on pitch, tone, timing, duration and dynamics. For more information, contact David Evans, CEO of StarPlayit on Australia phone +61 (0)412 665 393; fax +61 (0)8 8212 0833; on the Web at www.starplayit.com; or via e-mail at perform@starplaymusic.com.

      About Melbourne Angels             .        
Melbourne Angels is an inclusive group of angel investors aiming to realise high returns from investing in high growth, entrepreneurial Australian businesses. Based in Melbourne, Melbourne Angels has members from metropolitan and rural Victoria, and links to angel groups across Australia, USA, Europe and Asia. For more information see www.melbourneangels.net, or contact Jordan Green (Jordan@ieee.org).

      About SA Angels             .        
SA Angels comprises an array of different investor types with a diverse business background and varying personal requirements and criteria for investing. SA Angels is not a fund but a vehicle to facilitate bringing Entrepreneurs and Investors together. SA Angels looks for; Unique businesses which have the ability to scale; IP which can be protected to allow for market protection; Businesses which are innovative and have barriers to entry for competitors; Deals that offer the investors meaningful equity in the business entity; Deals which allow the investor to contribute to the overall direction of the business; A clear understanding of the purpose and expenditure of the Angel funds invested; and Timely paths to exit with significant return multiples. For more information see www.saangels.com.au or contact Mike Richards on 0401125436 or mike.richards@saangels.com.au.