Follow us facebook twitter instagram youtube. The institute has commenced its pioneer session from Retrieved from ” https: Some products were successful, some not so much. By , Nirma washing powder had become one of the most popular, household detergents in many parts of the country. Daily News and Analysis. Medical College, Ahmedabad B.
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Nir,a, Nirma realized that it would have to launch products for the upper end of the market to retain its middle class consumers who would graduate to the upper end.
Demographics and culture Category: Retrieved from ” https: Retrieved 28 May For most middle class and poor people, detergents were not affordable. Nirma University is a statutory university established under a state act. For about a month, nima kept watching the advertisement, but when they would head out to purchase the washing powder, they would return home empty-handed.
He developed the formula, manufactured a yellow-coloured detergent powder, and started selling it for Rs 3. He decided to make a detergent from scratch in his backyard in Ahmedabad, Gujarat, keeping in mind that that nimra price of the product, as well as the production costsneeded to be low.
Soon, Patel nitma his job and decided to pursue this venture full time and take on the big players in the market. InKarsanbhai Patel was conferred with Padma Shri. Workshops are held year-round consisting of speaker sessions, innovative games, competitions to enhance their competitive game and also train them by providing necessary resources for networking, consultancy and seed-funding.
The plan ahead for the center is to arrange interaction with successful entrepreneurs to emulate others who aspire to be there one day. The retailers pleaded with Patel to resume the supply, and after a month, he obliged and flooded the markets with the product.
From selling door to door detergent to ‘Sabki Pasand Nirma’ – Karsanbhai Patel’s incredible story
Mint reports how the deal will help Nirma gain a stronger hold in Rajasthan and the surrounding region. Nirma University discontinued the diploma engineering programme to qualify for University accreditation as per University Grants Commission UGC norms, thus intake of students for Diploma Engineering had stopped since This page was last edited on 30 Januaryat Do you have an interesting story to share?
Nirma offers quality products ranging from cosmetics, soaps, detergents and salt.
Karsanbhai Patelan entrepreneur and philanthropist of Gujaratstarted Nirma as a one-man operation. You may also like: From Wikipedia, the free encyclopedia.
#IconsOfIndia: How a Brilliant Gujarati Created ‘Sabki Pasand Nirma’ in His Backyard
UG program consists eight branches viz. This article relies too much on references to primary sources.
Nirma successfully countered competition from HUL and carved a niche for itself in the lower-end niema the detergents and toilet soap market. But the brand Nirma never lost its firm hold on the market. Follow us facebook twitter instagram youtube. Views Read Edit View history.
The washing powder was doing fairly well in Ahmedabad so Patel invested a little money in a television advertisement. Karsanbhai Patel, a chemist at the Gujarat Government’s Department of Mining and Geology manufactured phosphate free Synthetic Detergent Powder, and started selling it locally.