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Jun 15, Ruth Feathers rated it really liked it. Ideas he established were a significant influence on the practices of the advertising industry in the twentieth century. We may not always know how they’re getting to us, but we know that they are, and we aren’t shocked by it. Privacy Policy Terms and Conditions. Dated, yes, but not really if you start digging into what’s going on now with “MR” as it was called then. The lower middle—white-collar workers, tradesman, a few skilled workers. In he said that testimonials should be written either by the celebrity himself or have the help of a top-flight copy writer who really believes what he is saying.

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Your rating has been recorded. Retrieved December 7, Once the need was identified, and certified to be compelling, they began building the promise of its fulfillment into their sales presentations of such unlikely products as air conditioners, cake mixes, and motorboats.

The hidden persuaders. (Book, ) []

Fascinating book about the nascent Mad Men era, when advertisers and marketers teamed with social scientists to tap into the consumer psyche. Gee whiz, trying to make some boring book marketable to the common reader! He urged the Tea Council to put some muscle in the tea mage, make it more of a virile brew and get it out of the current image as a gentle medicinal sauce for ladies and sissies to sip.

Be the first to ask a question about The Hidden Persuaders. The Hidden Persuaders by Vance Packard is a fascinating book for a number of reasons.

Millions of Americans were believed to equate, subconsciously, biggest with best, best at least at making a big the hidden persuaders vance packard. However, formatting rules can vary widely between applications and fields of interest or study. Sure, changing a packaging color because it has positive connotations seem This book is about the growing field of manipulating people from buying products to politicians. Don’t have an account? Vance Packard was an American journalist, social critic, and best-selling author.


The question with much of the book, and much of psychology, is how much can be generalised from particular situations. Ernest Di While outdated in many respects, the basic ideas of this book remain valid, and are still frighteningly relevant. Here we will explore some of the more picturesque applications in merchandising eight of our hidden needs.

Vance Packard

Testimonials by celebrities were not a new discovery, but in the early fifties they were placed on a systematic basis. Johnsonthe National Data Bankto the use of information by advertisers and argued for increased data privacy measures to ensure that information did not find the hidden persuaders vance packard way into the wrong hands. Jun 13, Scott Stirling rated it really liked it.

But this book was huge to me when I read it, in terms of my realization of hidedn cynicism, scope of business and research behind advertising. Ideas he established were a significant influence on the practices of the advertising industry in the twentieth century.

The Hidden Persuaders

He wrote it using anecdotal passages, and although not a scholarly presentation, it proved to be a very popular book: It’s a polemic, intended to awaken the pacard masses, not a scholarly analysis with an audience of several dozen.

If the American people only knew the extent of their machinations. The science that underlies the field seems to have shifted substantially.

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Hidden Persuaders – Ig Publishing

This is a report of the hidden persuaders vance packard mid-twentieth century efforts of advertising agencies and their corporate clients to manipulate the public. This need became modified but remains as a primary impulse and need all through adult life … Smoking in general serves to relieve tension, impatience, anger, frustration — just as sucking does to the infant.


I was both fascinated and appalled by advertising. Retrieved from ” https: There was a problem filtering reviews right now. Dichter concluded that there was still another handicap that should be faced. Nov 15, Andrea rated it really liked it. Pierre Bayard– so giving it a go–it’s a fascinating work to say the least–the lines between propaganda, advertising and even such things as the formation of literary groups etc have alwys been very fine–many of the thingsin this book remind me of and get me to tyhinbking on new–ways to think about writing, reading and the w i found this recently somehwere and thought, “it’s a classic i’vre hard of andnot yet nor thought i would read–” and had never tlaked about either, with aplologies to M.

Packard and Mabel Case Packard. Allow this favorite library to be seen by others Keep this favorite library private.